The world

 we recolor

 



Client: Pantone

Agency: Brother

Year: 2020 

 

Nature is the richest color palette there is, but our actions are drastically changing it its colors.


To raise awareness about the climatic change, together with PANTONE we created a set of dynamic OOH where we associated its existing colors to different natural disasters as they evolved.

And finally, we created brand new colors - those no one wants to see.

 

 

NEW-ICEBERG
NEW-BOSQUE
NEW-CESPED