The world

 we recolor

 



Client: Pantone

Agency: Brother

Year: 2020 

 

Nature is the richest color palette there is, but our actions are drastically changing it its colors.


To raise awareness about the climatic change, with PANTONE we created a set of dynamic OOH that associated its colors to different
climatic disasters as they evolved. And at the end, we created brand new colors- those no one would ever want to see.


NEW-ICEBERG
NEW-BOSQUE
NEW-CESPED